SEGES creates products for farmers to make their life easier, in the past several years SEGES make digital products for farmers. All solutions are based on research and farmers needs, to make better digital solutions for them. (SEGES presentation, 2015)
PROBLEM
SEGES already has an information about farmers and their fields but they do not have information about what is happening inside the machine house. SEGES wants a smart solution to improve farmers work inside a machine house. (SEGES presentation, 2015)
THE CHALLENGE
The main goal for this project is to make a digital solution for the farmers to make their life easier while working in machine house. To find an answer to this propelling question has been made:
How to convince the old generation farmers to get into using technology in order to increase their farm’s performance and productivity.
METHODS USED
FOCUS GROUP
During the research process, the strong part of the project was a focus group. Where we recruited few students from agriculture program that has past experience in a farming. We got a lot of ideas about how to continue our project. It was a great experience to organise a focus group since we had fresh knowledge about it. The recruitment process was easy when we contacted the responsible teacher of the agriculture program that helped out with recruitment. Focus group were successful and we got good insights and we thanked our participants with some sweet treats at the end. (Elizabeth Goodman, Mike Kuniavsky, Andrea Moed, 2012)
ECOSYSTEM MAP
During the project, we generated ecosystem map that symbolized all actors involved around machine house that is placed in the middle. Each actor has different relationships directly or indirectly to the machine house. This method helped to see different relationships and helped to change some of them to get to the solution that was presented. Unfortunately, this method took us too much time since we did not understand it completely from the beginning, it took too much time discovering and less time on the actual project. (Emily Anthony, Julie Edsforth, 2014)
SOLUTION
“DataMash” is an app that digitally connects all employees in particular farm. Each employee is responsible for the machine they are taking that day, so there is no misunderstanding after the work is done. App provides a list of mandatory daily check-up’s, reports of fuel and oil consumption and personalised reparation services based on what machine you are using.
To connect employees profile to the particular machine, NFC tag is implemented and the phone is automatically connected to the machine.
Since employees profile is connected to a machine all data that has been written down about machine automatically goes to the machines profile so next employee who takes machine can see what has been done with this machine, when was the last check-up, all info about spare parts and oil and fuel consumption graphs in long term.
Another feature in “DataMash” system is that there is a chat for employees which is made in different channels to communicate about a particular machine, so next one knows if there is something wrong with it, so the message is directly sent to the channel and employee is informed and can respond back.
All App designs are not my creation but I had a big part of creating the structure of it and how it should work
RESULTS
“DataMash” is made for older and newer generation farmers to make their work easier and engage with other colleagues. The whole interface is made in an easy and understandable way. The system has long-term results in having reports about machine performance that eases farmers decisions when it’s time to change a new machine.
References and literature used in this project:
SEGES presentation. (2015, October 1). Business Academy Aarhus, Aarhus.
Elizabeth Goodman, Mike Kuniavsky, Andrea Moed. (2012). Observing the User Experience. United States of America: British Library Cataloguing-in-Publication Data.
Emily Anthony, Julie Edsforth. (2014, May). Strategic Planning Toolbox: Ecosystem Mapping Leads to Insights, Innovation and Excitement. Retrieved from https://nonprofitnotes.com/ecosystem